Graphic design of wayfinding and visual identity for the Kooperatywa Łaźnia Institution
What is it about?
The visual identity project for the Szczecin-based “Kooperatywa Łaźnia” (Bathhouse Cooperative) is based on the concepts of modularity and relational coexistence. The system consists of elements that can function both autonomously and as part of a larger whole. The motif of “joining” has been translated into a graphic language that reflects the organization’s structure. In the context of the “Cycles” theme, the project interprets the repetition and constant flow of energy between cooperative members, creating a cohesive and dynamic visual system that evolves alongside the community’s actions.
Why was it created and for whom?
The visual identity was created for “Kooperatywa Łaźnia” and its surrounding community to emphasize the social and inclusive aspect of the space. The goal was to build a visual platform that communicates the ideas of cooperation and exchange that have defined the cooperative since 2015. The branding serves as a tool for building community, showing that every individual element (person, action) has a real impact on the shape of the entire organism. It is a response to the need for modern, flexible communication for grassroots urban initiatives.
