Amager
What is it about?
The project is a comprehensive branding concept for Amager—an island and a unique district of Copenhagen. The key element of the identity is an original, custom logotype. The visual layer reflects a specific mix of modern Danish architecture and wild, dreamlike nature. The branding encompasses both the urbanized northern part of the island and its southern rareas—old fishing villages, vast nature parks, beaches, and wetlands—creating a cohesive image of a place where the city seamlessly blends with the ecosystem.
Why was it created and for whom?
The project was created to capture and communicate Amager’s unique identity as a place offering a balance between metropolitan life and an escape into nature. It is aimed at Copenhagen residents and tourists, highlighting the island’s accessibility through modern infrastructure, such as the driverless metro. The goal was to create an identity that conveys the island’s oneiric character and its diverse landscape. Through professional typography and a well-designed visual direction, the project promotes Amager as a modern yet nature-oriented space for living and exploration.
