Juice packaging MyHe

Krystian Kowal
PL, Magdalena Abakanowicz UA in Poznań

Description

The project goal was to design a series of packaging for juice for schoolchildren, catering to their energy needs during study. The project consists of five small and three large juice boxes. The design’s colour diversity and distinct character are achieved by featuring a different illustrated character on each flavour. The illustrations encourage the children to engage in various activities.

The first stage involved seeking inspiration for the design, followed by creating illustrations in a style the author wanted to achieve: fun and child-friendly. The next step was developing the juice box grid, breaking down the finished products into parts, and checking how they were assembled. Then, the entire packaging layout, logo, etc. were created. Finally, the prototype was printed and assembled.

Author:
Krystian Kowal