Justyna Kucharczyk

Visual communication designer, graduate of the Faculty of Industrial Design at the Academy of Fine Arts in Kraków. Currently, she works at the Faculty of Design at the Academy of Fine Arts and Design in Katowice and holds the position of Vice-Rector. She specialises in the design of corporate identity information systems and is a co-creator of the TUKEJ design group, whose designs were recognised in competitions such as ED Award and Śląska Rzecz. She cooperates with cultural institutions and businesses.

Selected CIS design projects: Katowice International Airport in Pyrzowice, NOSPR Concert Hall in Katowice, city of Zawiercie, Solpark complex in Kleszczów, Silesian Park in Chorzów, Academy of Fine Arts and Design buildings in Katowice, Fryderyk Chopin Park and Birthplace in Żelazowa Wola, International Culture Centre in Kraków.

She is engaged in design, teaching and research in the field of visual information, actively participates in conferences, conducts workshops and training. Co-curator of four editions of the AGRAFA conference.

Why it is better to act than keep silent

Big projects are sometimes created in an unusual way, against all management rules, against the design process and the workplace hygiene. An unusual case just like that turned out to be a full success, and Katowice implemented the city wayfinding. The project was created by a community of people who believe so much in what they do that they can change what appears to be unchangeable. In design, we brag about the results, but in this case it’s best to focus on the people and their motivation. The fact that the drive for action was first to answer the question of why, and only then to answer the question of how.