Raw Poznanska – Web Design Concept
Description
The main goal of the RAW Poznanska website redesign was to elimi-
nate the problems the author noticed on the existing site. These mainly concerned the usability and functionality of the site, as well as visual issues, which involved an ineffective presentation of the brand despite its great potential. The design process began with research about the industry and the brand itself. The next steps were to identify current problems, goals and objectives, create a strategy and a new information architecture. Then, the author defined the persona and an empathy map, moving on to create simple wireframes and to the design phase. She decided to create several subpages that set the visual direction. This way, creating more subpages based on the previously prepared information architecture does not become a problem.
The target group are women aged 18–35, with an interest in the beauty industry, who focus on conscious care by choosing natural cosmetics.
The entire project was done in Figma.
