{"id":13923,"date":"2026-04-15T09:30:12","date_gmt":"2026-04-15T08:30:12","guid":{"rendered":"https:\/\/agrafa.asp.katowice.pl\/?post_type=work&#038;p=13923"},"modified":"2026-04-22T08:40:20","modified_gmt":"2026-04-22T07:40:20","slug":"modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu","status":"publish","type":"work","link":"https:\/\/agrafa.asp.katowice.pl\/en\/praca\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\/","title":{"rendered":"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu"},"content":{"rendered":"\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3-1024x770.jpg?resize=1024%2C770&#038;ssl=1\" alt=\"\" class=\"wp-image-12963\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg?resize=1024%2C770&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg?resize=320%2C241&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg?resize=768%2C578&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg?resize=360%2C271&amp;ssl=1 360w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg?w=1355&amp;ssl=1 1355w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"0\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<p><strong>What is it about?<\/strong><\/p>\n\n\n\n<p class=\"is-style-indent\">The project features a comprehensive visual identity system and a series of food packaging designs for the &#8220;Dary Lasu&#8221; (Forest Gifts) brand. The graphic line unifies a diverse range of products: from juices and preserves to dried fruit and snack bars. The author utilizes modern synthesis and geometry to create a flexible modular system that maintains consistency across various formats. The theme of &#8220;Cycles&#8221; is interpreted here in two ways: as the cyclicity of repetitive graphic modules and as the process of material transformation\u2014tracking the life cycle of a fruit as it changes its state and form to become the base for various food products.<\/p>\n\n\n\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?resize=1024%2C816\" alt=\"\" class=\"wp-image-12959\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?resize=1024%2C816&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?resize=320%2C255&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?resize=768%2C612&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?resize=360%2C287&amp;ssl=1 360w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka1.jpg?w=1355&amp;ssl=1 1355w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"1\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<p><strong>Why was it created and for whom?<\/strong><\/p>\n\n\n\n<p class=\"is-style-indent\">The project was created out of a need to redefine the visual language of traditional and regional products, targeting a contemporary, aesthetically conscious consumer. The goal was to prove that a local product can successfully function within modern design trends without losing its authenticity. By moving away from literal illustration in favor of geometric abstraction, the author gives the &#8220;Dary Lasu&#8221; brand a unique, almost architectural character. The project promotes respect for the raw material and its variability, showing that a single ingredient subjected to cyclical technological transformations can become the foundation for a rich and visually coherent brand.<\/p>\n\n\n\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1568\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=1024%2C1568\" alt=\"\" class=\"wp-image-12955\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=1024%2C1568&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=320%2C490&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=768%2C1176&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=1003%2C1536&amp;ssl=1 1003w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=1338%2C2048&amp;ssl=1 1338w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=1600%2C2449&amp;ssl=1 1600w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?resize=360%2C551&amp;ssl=1 360w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Matecka_Aleksandra_systemidentyfikacji_DaryLasu2-Aleksandra-Matecka.jpg?w=1633&amp;ssl=1 1633w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"2\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":12964,"template":"","meta":{"_acf_changed":false,"footnotes":""},"edition":[44],"award":[],"competition-category":[],"class_list":["post-13923","work","type-work","status-publish","has-post-thumbnail","hentry","edition-cycles26"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu - AGRAFA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agrafa.asp.katowice.pl\/en\/praca\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu - AGRAFA\" \/>\n<meta property=\"og:description\" content=\"What is it about? The project features a comprehensive visual identity system and a series of food packaging designs for the &#8220;Dary Lasu&#8221; (Forest Gifts) brand. The graphic line unifies a diverse range of products: from juices and preserves to dried fruit and snack bars. The author utilizes modern synthesis and geometry to create a flexible modular system that maintains consistency across various formats. The theme of &#8220;Cycles&#8221; is interpreted here in two ways: as the cyclicity of repetitive graphic modules and as the process of material transformation\u2014tracking the life cycle of a fruit as it changes its state and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agrafa.asp.katowice.pl\/en\/praca\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\/\" \/>\n<meta property=\"og:site_name\" content=\"AGRAFA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T07:40:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/sliwka3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1355\" \/>\n\t<meta property=\"og:image:height\" content=\"1019\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/\",\"name\":\"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu - AGRAFA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/sliwka3.jpg?fit=1355%2C1019&ssl=1\",\"datePublished\":\"2026-04-15T08:30:12+00:00\",\"dateModified\":\"2026-04-22T07:40:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/sliwka3.jpg?fit=1355%2C1019&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/sliwka3.jpg?fit=1355%2C1019&ssl=1\",\"width\":1355,\"height\":1019},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/praca\\\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/\",\"name\":\"AGRAFA\",\"description\":\"International design conference &amp; review\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu - AGRAFA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agrafa.asp.katowice.pl\/en\/praca\/modern-definition-of-a-plum-an-identification-system-for-plum-preserves-from-dary-lasu\/","og_locale":"en_US","og_type":"article","og_title":"Modern definition of a plum \u2013 an identification system for plum preserves from Dary Lasu - AGRAFA","og_description":"What is it about? 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