{"id":13757,"date":"2026-04-14T13:44:14","date_gmt":"2026-04-14T12:44:14","guid":{"rendered":"https:\/\/agrafa.asp.katowice.pl\/?post_type=work&#038;p=13757"},"modified":"2026-04-21T13:38:18","modified_gmt":"2026-04-21T12:38:18","slug":"poklask","status":"publish","type":"work","link":"https:\/\/agrafa.asp.katowice.pl\/en\/praca\/poklask\/","title":{"rendered":"Poklask"},"content":{"rendered":"\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14.jpg?resize=1024%2C518\" alt=\"\" class=\"wp-image-13467\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=1024%2C518&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=320%2C162&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=768%2C389&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=1536%2C778&amp;ssl=1 1536w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=2048%2C1037&amp;ssl=1 2048w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=1600%2C810&amp;ssl=1 1600w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-14-scaled.jpg?resize=360%2C182&amp;ssl=1 360w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"0\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<p id=\"block-05ee9fec-bcc4-416c-8aad-15bf3d44a921\"><strong>What is it about?<\/strong><\/p>\n\n\n\n<p class=\"is-style-indent\" id=\"block-c6c65f60-0176-4816-b508-1d67ed4a164a\">The project involves creating a comprehensive and authentic brand identity for Poklask \u2013 a Polish bakery and caf\u00e9 that blends traditional craftsmanship with modern sensibility. The visual identity is based on an expression that combines classics with current trends, using a hand-drawn logo, analog-created textures, and motifs referencing the aesthetics of old recipe notebooks. The design communicates a commitment to the highest quality and focuses on simple, sweet pastries made with local ingredients according to timeless recipes.<\/p>\n\n\n\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11.jpg?resize=1024%2C521\" alt=\"\" class=\"wp-image-13469\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=1024%2C521&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=320%2C163&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=768%2C391&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=1536%2C782&amp;ssl=1 1536w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=2048%2C1043&amp;ssl=1 2048w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=1600%2C815&amp;ssl=1 1600w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-11-scaled.jpg?resize=360%2C183&amp;ssl=1 360w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"1\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<p class=\"is-style-default\" id=\"block-c6c65f60-0176-4816-b508-1d67ed4a164a\"><strong>Why was it created and for whom?<\/strong><\/p>\n\n\n\n<p class=\"is-style-indent\" id=\"block-c6c65f60-0176-4816-b508-1d67ed4a164a\">The project was developed for a local caf\u00e9 to distinguish it from the competition and highlight the artisanal nature of its products. It is aimed at individuals seeking honest flavor, authenticity, and places with a &#8220;soul.&#8221; The goal was to build a brand image that celebrates respect for heritage and pride in one\u2019s own work. Through thoughtful design, Poklask aims to build a relationship with customers for whom an artisanal pastry is a moment &#8220;worthy of applause&#8221; (poklask), combining the joy of eating with an aesthetic experience.<\/p>\n\n\n\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12.jpg?resize=1024%2C522\" alt=\"\" class=\"wp-image-13465\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=1024%2C522&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=320%2C163&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=768%2C392&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=1536%2C783&amp;ssl=1 1536w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=2048%2C1045&amp;ssl=1 2048w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=1600%2C816&amp;ssl=1 1600w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-12-scaled.jpg?resize=360%2C184&amp;ssl=1 360w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"2\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image wp-block-image--trigger size-large\"><div class=\"wp-block-image__gallery-trigger u-text-smaller\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1-1024x514.jpg?resize=1024%2C514&#038;ssl=1\" alt=\"\" class=\"wp-image-13766\" srcset=\"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=1024%2C514&amp;ssl=1 1024w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=320%2C161&amp;ssl=1 320w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=1536%2C771&amp;ssl=1 1536w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=1600%2C803&amp;ssl=1 1600w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?resize=360%2C181&amp;ssl=1 360w, https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/04\/Wagner_Agnieszka_Poklask-Agnieszka-Wagner-17-2-1.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button class=\"wp-block-image__gallery-trigger-button\" data-id=\"3\">See full screen in gallery view<svg class=\"wp-block-image__gallery-icon\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/button><svg class=\"wp-block-image__gallery-icon wp-block-image__gallery-icon--outer\" width=\"23\" height=\"25\"><use xlink:href=\"#svg-new-window\"><\/use><\/svg><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":13468,"template":"","meta":{"_acf_changed":false,"footnotes":""},"edition":[44],"award":[],"competition-category":[],"class_list":["post-13757","work","type-work","status-publish","has-post-thumbnail","hentry","edition-cycles26"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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