{"id":11974,"date":"2026-03-23T06:02:29","date_gmt":"2026-03-23T05:02:29","guid":{"rendered":"https:\/\/agrafa.asp.katowice.pl\/?post_type=person&#038;p=11974"},"modified":"2026-04-25T09:21:30","modified_gmt":"2026-04-25T08:21:30","slug":"marianna-czwojdrak","status":"publish","type":"person","link":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/marianna-czwojdrak\/","title":{"rendered":"Marianna Czwojdrak"},"content":{"rendered":"\n<p>A graphic designer specialising in brand identity systems and a researcher into the relationship between design and new technologies. Author of academic publications and curator. A graduate of the University of Arts in Pozna\u0144 and HEAD in Geneva. Lecturer at Collegium Da Vinci in Pozna\u0144. Her doctoral thesis, on which she is currently working, is entitled: \u201cArtificial intelligence and algorithmic image generation: new narratives and the ethics of graphic design.\u201d<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-h-2-font-size\">Tool or catalyst? A critical analysis of AI agency in project-based teaching<\/p>\n\n\n\n<p>This presentation introduces the \u2018OdkrywAI\u2019 project (Collegium Da Vinci), carried out as part of a course on visual identity. The analysis examines the limits of AI agency in the design of social campaigns. By juxtaposing two approaches \u2013 the instrumental (technical support) and the speculative (recreation of memories) \u2013 the method of documenting and evaluating prompts will be discussed. This is a study of a process in which AI becomes a research method, compelling students to engage in self-reflection and redefine their practice.<\/p>\n","protected":false},"featured_media":11930,"template":"","meta":{"_acf_changed":false,"footnotes":"","_agrafa_person_website":"http:\/\/mariannaczwojdrak.com\/","_agrafa_person_firstname":"","_agrafa_person_lastname":"","_agrafa_person_origin":"","_agrafa_person_instagram":"https:\/\/www.instagram.com\/mariannaczwojdrak\/","_agrafa_person_behance":"","_agrafa_person_description":""},"edition":[44],"class_list":["post-11974","person","type-person","status-publish","has-post-thumbnail","hentry","edition-cycles26"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marianna Czwojdrak - AGRAFA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/marianna-czwojdrak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marianna Czwojdrak - AGRAFA\" \/>\n<meta property=\"og:description\" content=\"A graphic designer specialising in brand identity systems and a researcher into the relationship between design and new technologies. Author of academic publications and curator. A graduate of the University of Arts in Pozna\u0144 and HEAD in Geneva. Lecturer at Collegium Da Vinci in Pozna\u0144. Her doctoral thesis, on which she is currently working, is entitled: \u201cArtificial intelligence and algorithmic image generation: new narratives and the ethics of graphic design.\u201d Tool or catalyst? A critical analysis of AI agency in project-based teaching This presentation introduces the \u2018OdkrywAI\u2019 project (Collegium Da Vinci), carried out as part of a course on visual [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/marianna-czwojdrak\/\" \/>\n<meta property=\"og:site_name\" content=\"AGRAFA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T08:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/03\/Marianna_Czwojdrak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"461\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/\",\"name\":\"Marianna Czwojdrak - AGRAFA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Marianna_Czwojdrak.jpg?fit=461%2C592&ssl=1\",\"datePublished\":\"2026-03-23T05:02:29+00:00\",\"dateModified\":\"2026-04-25T08:21:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Marianna_Czwojdrak.jpg?fit=461%2C592&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Marianna_Czwojdrak.jpg?fit=461%2C592&ssl=1\",\"width\":461,\"height\":592},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/marianna-czwojdrak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marianna Czwojdrak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/\",\"name\":\"AGRAFA\",\"description\":\"International design conference &amp; review\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marianna Czwojdrak - AGRAFA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/marianna-czwojdrak\/","og_locale":"en_US","og_type":"article","og_title":"Marianna Czwojdrak - AGRAFA","og_description":"A graphic designer specialising in brand identity systems and a researcher into the relationship between design and new technologies. 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