Guillermo Flores Pacheco is a Mexican designer and illustrator specializing in advertising illustration, retouching, postproduction, and digital collage. <\/p>\n\n\n\n
He has worked as a creative and art director for global brands like Adobe, Apple, Nike, Marc Jacobs, Cirque du Soleil, Tequila Patr\u00f3n, and Sephora. <\/p>\n\n\n\n
His work has been exhibited internationally, and he created the artwork for the Adobe Photoshop 2025 splash screen.<\/p>\n\n\n\n
<\/div>\n\n\n\n
From Brief to Image: The creative process behind a global project<\/p>\n\n\n\n
In this talk, Guillermo will reveal the real process of interpreting and transforming a global client brief into an iconic visual piece. Using the Adobe Photoshop 2025 splash screen as a case study, he will share documents, notes, meeting protocols, and explorations that shaped the path from the first briefing to the final illustration used by millions worldwide. <\/p>\n\n\n\n
He will break down his method for understanding the problem, identifying the hidden value behind the client\u2019s need, and turning it into a strong, narrative-driven proposal. He will also show how an idea evolves through revisions, conversations, intuition, and strategic thinking while preserving the artist\u2019s voice. <\/p>\n\n\n\n
In addition, he will address the growth every creative must embrace as they move from individual work to collaboration and eventually to leading teams. This talk is designed to help creatives strengthen their process, elevate their collaborations, and understand how to transform a brief into a meaningful, world-class visual solution.<\/p>\n","protected":false},"featured_media":11432,"template":"","meta":{"_acf_changed":false,"footnotes":"","_agrafa_person_website":"","_agrafa_person_firstname":"","_agrafa_person_lastname":"","_agrafa_person_origin":"","_agrafa_person_instagram":"","_agrafa_person_behance":"","_agrafa_person_description":""},"edition":[],"class_list":["post-11437","person","type-person","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
Guillermo Flores Pacheco (MX) - AGRAFA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guillermo Flores Pacheco (MX) - AGRAFA\" \/>\n<meta property=\"og:description\" content=\"Guillermo Flores Pacheco is a Mexican designer and illustrator specializing in advertising illustration, retouching, postproduction, and digital collage. He has worked as a creative and art director for global brands like Adobe, Apple, Nike, Marc Jacobs, Cirque du Soleil, Tequila Patr\u00f3n, and Sephora. His work has been exhibited internationally, and he created the artwork for the Adobe Photoshop 2025 splash screen. From Brief to Image: The creative process behind a global project In this talk, Guillermo will reveal the real process of interpreting and transforming a global client brief into an iconic visual piece. Using the Adobe Photoshop 2025 splash […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/\" \/>\n<meta property=\"og:site_name\" content=\"AGRAFA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T07:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/01\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1264\" \/>\n\t<meta property=\"og:image:height\" content=\"1726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/\",\"name\":\"Guillermo Flores Pacheco (MX) - AGRAFA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1\",\"datePublished\":\"2026-01-20T20:39:32+00:00\",\"dateModified\":\"2026-04-25T07:08:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/agrafa.asp.katowice.pl\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1\",\"width\":1264,\"height\":1726},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/osoba\\\/guillermo-flores-pacheco-mx\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guillermo Flores Pacheco (MX)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/#website\",\"url\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/\",\"name\":\"AGRAFA\",\"description\":\"International design conference & review\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agrafa.asp.katowice.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guillermo Flores Pacheco (MX) - AGRAFA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/","og_locale":"en_US","og_type":"article","og_title":"Guillermo Flores Pacheco (MX) - AGRAFA","og_description":"Guillermo Flores Pacheco is a Mexican designer and illustrator specializing in advertising illustration, retouching, postproduction, and digital collage. He has worked as a creative and art director for global brands like Adobe, Apple, Nike, Marc Jacobs, Cirque du Soleil, Tequila Patr\u00f3n, and Sephora. His work has been exhibited internationally, and he created the artwork for the Adobe Photoshop 2025 splash screen. From Brief to Image: The creative process behind a global project In this talk, Guillermo will reveal the real process of interpreting and transforming a global client brief into an iconic visual piece. Using the Adobe Photoshop 2025 splash […]","og_url":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/","og_site_name":"AGRAFA","article_modified_time":"2026-04-25T07:08:48+00:00","og_image":[{"width":1264,"height":1726,"url":"http:\/\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/01\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/","url":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/","name":"Guillermo Flores Pacheco (MX) - AGRAFA","isPartOf":{"@id":"https:\/\/agrafa.asp.katowice.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/#primaryimage"},"image":{"@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/01\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1","datePublished":"2026-01-20T20:39:32+00:00","dateModified":"2026-04-25T07:08:48+00:00","breadcrumb":{"@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/#primaryimage","url":"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/01\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1","contentUrl":"https:\/\/i0.wp.com\/agrafa.asp.katowice.pl\/wp-content\/uploads\/2026\/01\/Guillermo-Flores-01-picture_bw-e1768942048141.jpg?fit=1264%2C1726&ssl=1","width":1264,"height":1726},{"@type":"BreadcrumbList","@id":"https:\/\/agrafa.asp.katowice.pl\/en\/osoba\/guillermo-flores-pacheco-mx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/agrafa.asp.katowice.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Guillermo Flores Pacheco (MX)"}]},{"@type":"WebSite","@id":"https:\/\/agrafa.asp.katowice.pl\/#website","url":"https:\/\/agrafa.asp.katowice.pl\/","name":"AGRAFA","description":"International design conference & review","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agrafa.asp.katowice.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/person\/11437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/person"}],"about":[{"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/types\/person"}],"version-history":[{"count":3,"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/person\/11437\/revisions"}],"predecessor-version":[{"id":14434,"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/person\/11437\/revisions\/14434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/media\/11432"}],"wp:attachment":[{"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/media?parent=11437"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/agrafa.asp.katowice.pl\/en\/wp-json\/wp\/v2\/edition?post=11437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}