“Design is a stance of the designer against societal and material environments. One of its main goals is to make life happy. It is also a way to organise feelings, and in every case, influencing those feelings.” Andrzej Pawłowski, Man – Environment, Initiations, Cracow, 1969
Life surprises us, makes us happy and anxious. We live longer, but does it always mean better? We can travel almost anywhere in a flash, we are drawn to exotic and foreign cultures, but at the same time we have problems with our own identity and respect for others. We fight against social exclusion, yet we deny others the right to hold opinions and convictions different from our own.Daily life brings us dissonance and challenges, which can be met if one has skills and opportunity. To this daily life, we stand up as people and designers. Even if the future makes us work hard, it also provides new tools, allowing us to solve problems more quickly, and probably more effectively. Sometimes new technologies help us make visions and dreams come true, but going back to the roots and traditions can also stimulate our imagination and bring surprising solutions.
At the next international design conference Agrafa 2017 Attitudes, we want to examine the attitudes of designers towards daily life. From a wide range of methods, we will try to choose that which seem the most valuable. We will look for common characteristics, such as the need to share, to participate, we will show the role of motivation and the sense of responsibility, the strength of individual approach and honesty. It can be a struggle for equality, or courage to take up difficult topics.
The origins of presented projects are diverse – some grow out of passion, others are a result of professional approach, based on hard work and meticulous studies. We will see if a designer's attitude has a meaning and makes life easier. Can it give meaning to our profession and bring measurable gains to users?